The Complete Guide to Preparing for Your Brand Photography Session
You’ve booked your brand photography session, so now what!?
Whether this is your first session or your fifth, getting in front of the camera for your business can feel a little overwhelming! But with the right preparation (and the right photographers by your side!), it can also be one of the most empowering and impactful investments you make in your brand.
At Two Shots Photography, we’re a mother-daughter team with years of experience and a deep passion for helping small businesses shine. From planning your session to delivering your final, fully edited gallery, we’ll guide you every step of the way. Think of us as your branding BFFs! We’ll make you and your team look GOOD throughout the session to showcase your business.
Here’s everything you need to know to prepare for a smooth, stress-free, and successful brand photography session.
6 Steps to a Successful Brand Photography Session
Here’s our guide for creating a fun, collaborative brand experience.
1. Clarify Your Brand Vision
Before we pick up the camera, we’ll help you define what you want your photos to communicate. Think about your brand values, personality, and how you want people to feel when they land on your website or social media. Are you warm and approachable? Bold and confident? Playful and creative?
Knowing this will guide everything from your location and outfits to your poses and props.
2. Collaborate on a Custom Shot List
Next, we’ll work together to create a detailed shot list tailored to your business. This ensures we capture the content you actually need, from website banners and social media posts to product features and behind-the-scenes moments. We’ll think strategically about how you’ll use these images and make sure nothing important gets missed. Tell us everything you want out of these photos!
3. Choose Outfits That Align With Your Brand
Outfits play a big role in how your brand is perceived. We’ll help you choose looks that reflect your style, flatter you on camera, and align with your brand colors. You’ll want to bring a few options so we can create variety in your gallery while keeping everything cohesive. Don’t forget about accessories and shoes! Don’t worry, we are here to help and give advice! We know what will look good.
4. Book Hair and Makeup
Professional hair and makeup can make a world of difference and not just in how you look, but in how confident you feel. With us, hair and makeup is included in your brand photo session! Our expert team is ready to give you the photo-ready look!
If your session includes multiple outfit or location changes, some clients even opt for a light refresh halfway through. Again, we want you to look and feel your best throughout the session day experience.
5. Trust the Posing Process
Worried about how to pose? Don’t be. We’ll guide you through natural, effortless posing that feels true to who you are. No stiff or weird poses. Honestly, we just have a lot of fun! We get to know you and your brand throughout the planning process so that by the time we’re taking photos, it’s like two biz besties hanging out. From candid shots to confident headshots, we’ll help you feel comfortable and look your best every step of the way.
6. Relax and Have Fun—We’ve Got You!
Once the session day arrives, our goal is to make it feel relaxed, collaborative, and fun! We’ve done all the prep together, and now it’s time to let your personality and brand shine. After the session, we’ll carefully edit each image to match your brand aesthetic and deliver a gallery that’s as polished as it is powerful.
Let’s Bring Your Brand to Life
With Two Shots Photography, you’re never doing this alone. From the first planning call to the final image delivery, we’re here to support, encourage, and cheer you on. Because when your brand looks its best, you feel your best. And that’s when the magic happens.
Ready to get started?
Contact us today and let’s start planning a brand session that reflects the heart of your business.